Our Story
Founded in 1958, Alfa Misr began its journey as a textile supplier, quickly establishing a reputation for quality and reliability. By 1970, we expanded into the import business, and in 1987, we ventured into the world of kitchenware. Our growth continued with the introduction of electrical appliances in 2004, cementing our place as one of Egypt's leading distributors.
In 2011, recognizing the need to adapt to the modern market, we launched New Alfa Misr. With over six decades of experience, we initially focused on electrical appliances, and in recent years, we’ve expanded our product offerings to include kitchenware, tableware, and glassware. Today, we proudly serve as the exclusive distributor for world-renowned brands such as Taurus, Magefesa, Fagor, and Biesse, strengthening our position as a trusted leader in the home appliances and household goods industry.
Our Mission
At New Alfa Misr, we are committed to providing high-quality products that enhance the daily lives of our customers. By combining innovation with years of expertise, we deliver dependable solutions to Egyptian households, ensuring exceptional value and satisfaction.
Our Vision
As we look toward the future, we aim to further expand our product range, forge new partnerships with global leaders, and continue to bring cutting-edge technologies to Egyptian homes. We strive to be the preferred choice for household appliances, known for our integrity, customer-first approach, and commitment to excellence.
Our Values
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Quality: We believe in offering only the best products to our customers, backed by rigorous standards and global certifications.
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Innovation: We stay ahead of industry trends, constantly evolving our product offerings to meet the changing needs of our customers.
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Customer Satisfaction: Our customers are at the heart of everything we do. We are dedicated to providing top-notch service and ensuring that every customer experience is a positive one.
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Trust & Integrity: We’ve built a reputation based on trust, offering reliable products and maintaining long-lasting relationships with both our partners and customers.
Why Choose Us?
With decades of experience and a portfolio of exclusive, high-quality brands, New Alfa Misr stands as a symbol of reliability and innovation in Egypt’s household goods industry. Whether you are looking for kitchen appliances, tableware, or the latest in home tech, we are here to deliver products that make a difference in your home.
